Employee referral initiative wins top award
Assurant Solutions’s internal employee referral initiative ‘Bucks for Buddies’ has scooped another prestigious industry prize this time at the Recruitment Business Awards.
The mobile app which was created for the initiative in conjunction with Creed Communications came out on top in the ‘Best Recruitment App’ category. Bucks for Buddies also received a Commendation in the Employee Referral Programme category.
Now in its tenth year, the Recruitment Business Awards recognise creative recruitment advertising campaigns and excellence in the recruitment business. On winning the award Assurant Solutions Recruitment Team Manager, Louise Holland said: “The app is the most innovative part of the Bucks for Buddies campaign, allowing our employees to refer their friends using their smartphone. It was a major stepping stone for us to be able to break into the world of apps and we are delighted it has been recognised with this award.”
Bucks for Buddies has been a huge success since it was launched in July 2011with over 40% of new starters to the business being recruited through the initiative.